A small set of representative samples. Different formats, similar challenges—shaping clear, compelling narratives around new technology as it's still taking form.
Enterprise customer story developed for Microsoft, created in collaboration with technical stakeholders to translate a complex, large‑scale launch scenario into a clear, credible narrative for technical audiences and conference presentations.
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Developed a customer story from Microsoft’s early entry into esports, highlighting a then-new approach to real-time analytics that helped professional teams analyze performance and win matches.
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Reduced dense technical material aimed at enterprises into scannable blocks aimed at a new audience—small and medium businesses.
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Human‑interest story developed for a Microsoft client, designed to make technical learning approachable by highlighting unconventional paths into certification and illustrating how accessible tools can engage new and unexpected audiences.
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The first of several e-books for a client who'd been struggling to find the right vendor for his technical storytelling. I wrote this before generative AI was consistent enough for this type of content. (Still waiting, actually.)
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The client's benchmark testing told a great story about its chips. This datasheet brings the statistics to life for a highly technical audience.
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Customer‑facing guidance developed for the Azure Architecture Center, synthesizing input from multiple product and engineering stakeholders into a cohesive, navigable experience to help organizations plan and evaluate app modernization efforts.
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My client needed a quick turnaround to support an upcoming conference. He pointed me to a colleague's popular blog post, and I built an e-book out of it.
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This is three stories in one. The Bosch engineers and Microsoft technical team were so excited to showcase the details of this effort as a way to promote new Azure capabilities.
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To keep the momentum going after KubeCon Europe 2024, my client wanted to create a paid media asset for The New Stack. Based on interviews and conference footage, I wrote this post for him.
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A targeted marketing asset that won multiple awards for writing and editorial quality despite a very simple design. The message struck a note in the days when people were still asking, "Cloud? What's that?"
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Early educational cloud‑computing guide developed for Microsoft to support public‑sector audiences, explaining emerging concepts and tradeoffs at a time when cloud adoption was still forming and decision‑makers needed clear, practical grounding.
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